The words are from a wonderful Swahili proverb. They apply profoundly to much about the world we live in. And specifically, I think, to a business world where employees must continually be inspired by clear missions and well-articulated strategies, to help create organizational synchronicity and achieve the best possible results.
The proverb sums up what I do every day of my own professional life: find team-building solutions to communications problems — whether the issues are systemic or spur-of-the-moment — so that a company can address them with the knowledge that everyone is rowing the same way.
My job is to find ways of operating that will help communications professionals do their jobs. (more…)