Communications Diagnosis Test: Is Your Business Sick Or Do You (Merely) Have a PR Problem? Take the Time to Find Out
When confronted with a public relations problem, the question is always, is this a singular event or does it indicate a more systemic issue in the company? While working in-house, I would often have senior managers slip into my office to say, “Leah, we have a PR problem.” The first thing I had to consider was not only the issue at hand, but if there was an underlying problem and, if there was, how could we fix it. Along the way, we would also figure out how to talk about it.
Large businesses are often bound by habit, systems and processes. When a problem arises that could affect a company’s reputation, in addition to considering the different tactics that might be employed to avoid the hit to reputation, it’s vital, I think, to look at the underlying causes. (more…)